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Guiding Light Campaign

Guiding Light

Guiding Light

In mid-July 2021, United Way Worldwide helped launch a 211 public service advertising campaign, aiming to connect more people in need to local available resources through 211.

We know COVID-19 recovery and rebuilding will continue for some time. Many people are still struggling, and don’t know about local resources that could ease their hardships. That’s why United Way is so appreciative of the Rockefeller Foundation for underwriting the 211 PSA campaign, called “Guiding Light, ”and thankful for the work the Ad Council and Walton Isaacson have done to bring it to life.

Advertising in English and Spanish will run on digital and social channels (banners, mobile & social graphics), radio, video (broadcast, streaming & online) as well as print & out-of-home (billboards, bus stops, metro stations). To view the English broadcast advertising, click here (for :60 PSA), or here (for :30). To view the Spanish :60 version, click here, or here for the :30 version.